Case Study: How Dr. Michelle Peris Scaled Her Impact with The Wild Collective
When One-on-One Care Hits a Ceiling
Dr. Michelle Peris began her journey as a naturopathic doctor with one goal—help women reclaim their health and vitality. Like many clinicians, her practice was built on the traditional one-on-one model. While effective, this approach limited the number of women she could help.
Michelle felt stuck, overwhelmed, and frustrated that the transformative healthcare experience she envisioned wasn’t reaching enough people.
She noticed another challenge: women were leaving community events and health talks still feeling isolated and unsupported. The meaningful connection they craved was missing from their healthcare journey. Michelle knew there had to be a better way to create transformation and build community-driven health.
The Spark That Started It All
To bridge this gap, Michelle created The Wild Collective, a revolutionary group health program designed to blend health education, empowerment, and community connection. Her vision was to move away from transactional one-on-one visits and into a model that would amplify impact—helping women not only learn about their health but also reclaim their confidence, intuition, and collective power.
The Wild Collective offered:
A structured 10-module curriculum on women’s health (menstrual cycles, thyroid health, detoxification, digestion, mindset, and more).
A safe, empowering circle where women could share experiences and break isolation.
A scalable framework for other practitioners to bring this model into their own clinics.
How Michelle Turned an Idea into a Movement
Michelle’s approach was not built overnight. She started small—personally inviting 20 women to join her first circle. With no slides or polished marketing, she simply showed up with vulnerability and a vision. The results spoke for themselves: deep connections formed, women experienced breakthroughs in their health, and Michelle witnessed transformations more powerful than in any single consultation.
From there, she:
Refined the curriculum to blend evidence-based medicine with feminine leadership and community-building principles.
Created a repeatable framework for running the groups both in-person and virtually.
Built an alumni model to continue supporting women long-term.
Mentored other clinicians to launch their own Wild Collective chapters, expanding the movement across Canada and the U.S.
The Wild Results
The Wild Collective rapidly grew from a single circle of 20 women to:
46 cities across North America running Wild Collective programs.
60+ facilitators trained to deliver the curriculum.
Hundreds of women empowered to take charge of their health while building lifelong supportive communities.
Increased clinic revenue streams, adding up to $80,000 annually for practices using this model.
More importantly, the program achieved its mission: women were no longer leaving health events feeling alone—they were leaving inspired, connected, and ready to lead their own health journeys.
What Michelle Learned Along the Way
Start before you’re ready: Michelle launched with just a clipboard and an idea.
Connection is medicine: Community support creates deeper and more consistent health transformations than isolated consultations.
Scalable impact: A group program can serve more people, increase clinic income, and prevent practitioner burnout without sacrificing quality of care.
Leadership through vulnerability: Authenticity and shared experiences build trust and engagement faster than traditional health education.
Ready to Create Your Own Wild Idea?
If you’re a clinician who feels stuck in a one-on-one model, overwhelmed by repeating yourself, and ready to scale your impact like Michelle, join our Group Program Biz Lab. In this Lab, we’ll show you exactly how to design and launch scalable group programs that create transformation for your patients and freedom for you.
