Dr. Kirstie Griffiths, a dedicated chiropractor and yoga instructor based in Guelph, Ontario, had a clear vision: to integrate chiropractic care with yoga, offering a holistic approach to pain management.

Despite her passion and expertise, she faced challenges in scaling her practice and reaching a broader audience. The complexities of business growth, marketing, and program development were areas where she sought guidance.

In her pursuit of growth, Dr. Griffiths joined Clinician Business Labs (CBL), a community designed to empower healthcare professionals with the tools and support needed to expand their practices. Reflecting on her experience, she shared:


Through CBL, Dr. Griffiths gained access to resources and mentorship that enabled her to:


  • Publish a Best-Selling Book: She authored "Back to Wellness: A mind-body approach to managing your back pain," which became a best-seller on Amazon.


  • Launch an Online Program: She developed the "Yoga for Back Pain" program, combining education, movement, and meditation, accessible to clients worldwide.


  • Grow In-Person Group Programs: She expanded her offerings to include group sessions, providing personalized care to more individuals.


  • Build a Unique Methodology for One-on-One Care: She refined her approach to patient care, integrating chiropractic and yoga principles tailored to individual needs.


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Here’s she made it all happen: 

  1. Strategic Business Coaching: She received personalized guidance to develop and implement effective business strategies.
  2. Marketing and Branding Support: CBL provided insights into building a compelling brand and reaching her target audience.
  3. Community Engagement: Being part of a network of like-minded healthcare entrepreneurs offered continuous support and inspiration.
  4. Resource Access: She utilized CBL's tools and templates to streamline operations and enhance service delivery.


These elements combined to empower Dr. Griffiths to overcome challenges and achieve her professional goals.


The Results:


Increased Revenue: While six months pregnant, she achieved her highest revenue month, with $21,000 in clinic billings, seeing one-third the patient volume of her colleagues but earning the same income.

Work-Life Balance: She discovered the ability to balance her professional ambitions with personal life, stating, "I always thought I would have to choose between a human baby and my career baby, but the further along I go on this journey, the more I am convinced I can do both."

Expanded Reach: Her online programs and best-selling book have allowed her to share her expertise with a global audience.

"I always thought I would have to choose between a human baby and my career baby, but the further along I go on this journey, the more I am convinced I can do both."


- Dr. Kirstie Griffiths

Lessons Learned/Takeaways:


  1. Invest in Yourself: Allocating resources to professional development can yield significant returns.

  2. Seek Community Support: Engaging with a network of peers provides encouragement and shared learning.

  3. Embrace Challenges: Overcoming obstacles can lead to personal and professional growth.

  4. She reflects, "The skills and the value that you will gain from being a part of this group is not something that can be taken away from you and it's something that money really can't buy."- Dr. Kirstie Griffith